Is Nissan better than Toyota? in Lakewood CO l Denver Aurora
Is Nissan better than Toyota?
Is Nissan better than Toyota?
Empire Lakewood Nissan is an official Nissan partner and one of the premier dealerships in our region. This is a question that comes up a lot more in recent years and is no longer simply dismissed the way it may have been once upon a time. Toyota is an iconic brand with a legendary reputation, but our partner has made substantial strides over the last couple of decades and forced consumers to reconsider.
Pricing
One way it has done this is through aggressive pricing. Toyota has long been know as the automaker that was impossible to beat when it came to low pricing without sacrificing value proposition. But Nissan has taken that crown. The RAV4 and Rogue are great examples. While the RAV4 continues to be one of the most popular crossovers, the lower Rogue pricing has played a big role in it surpassing it in sales.
Reliability
While the company based in Aichi, Japan has a legendary reputation for reliability, the company based in Yokohama, Japan has made amazing strides in recent years and is now at the top of the list as well. In fact, this has been a focal point for the brand as it recognized this as one of the most important hurdles to greater market share. We also appreciate that it can be difficult to change consumer perception on matters like this, but we believe a continued effort on this front will eventually turn the tide.
Warranties
Warranties are just as important as the reputation for reliability because they back that promise up and give consumers peace of mind, and the warranties we offer here at Empire Lakewood Nissan are among the best in the industry. Both warranties are similar on the surface, but upon closer inspection, you’ll find that the coverage is broader with our brand and includes more perks and for longer periods.
Model Choice
Many automotive brands market themselves as having something for everyone, but we believe our brand actually manages to deliver on this claim. Another area where our partner excels is being willing to change the lineup based on the actual landscape of consumer preferences rather than continuing to push what had sold well once. This approach has helped the Rogue, Pathfinder, LEAF, Sentra, Altima, Frontier, TITAN and other models become among the best-sellers in their respective classes.
Technologies
NissanConnect and Safety Shield 360 are also excellent examples of how Nissan has managed to distinguished itself. Our brand’s infotainment software and connected services are now considered among the best in the class, and the Safety Shield 360 suite is now the standard by which other brand’s driver-assistance suites are measured when it comes to crossovers, sedans, SUVs, EVs and pickups.
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We encourage everyone considering is Nissan better than Toyota to challenge their preconceptions and take a closer look at the resources available before choosing a new or used vehicle. Good luck, and if you need any additional help with our brand’s vehicles, feel free to call or email Empire Lakewood Nissan.